Normative regulation of behavior

Abstract

Normative regulation is a kind of behavior determination. Unlike the influence of evolutionary mechanisms, reciprocal adaptation, manipulation of consciousness or appeal to superior authority its incentive influence to human consciousness and behavior is based on norms that are generalized ideas independent of private interest. Morality, law, custom, etiquette, protocol, ritual, official and organization standing orders and other forms of normative regulation differ from each other by the agent of demands (authority), by the scope of their application, their social status, a way of their justifying and sanctions. In this paper, a close look is taken at morality as a specific kind of moral regulation.