Mass media audience as a subject and an object of the com

Authors

  • Tamara Z. Adamyants Институт социологии Федерального научно-исследовательского социологического центра РАН

Keywords:

communication model, communicator, audience, man, meaning, impact, manipulative technology, dialogue

Abstract

The article contains an overview of models of communication that according to their authors give scientific legitimacy to the best objectives and methods of communication between communicator and audience. The topical features of each of the models are traced. The overview covers the period from the 1950s until now.

Author Biography

  • Tamara Z. Adamyants, Институт социологии Федерального научно-исследовательского социологического центра РАН

    доктор социологических наук, профессор, главный научный сотрудник

Published

2019-08-04

Issue

No. 3 (2018)

Section

Общее

How to Cite

[1]
2019. Mass media audience as a subject and an object of the com. Chelovek. 3 (Aug. 2019), 96–107.